The American workforce has been transforming over the last decade as millennials are becoming the dominant force in the work place. The Pew Research Center recently revealed that millennials have even surpassed Generation X, with a third of all workers falling into the 18 to 34 demographic.
So the scramble is on for marketers and event professionals to figure out what makes millennials tick and how to attract them in mass quantities.
1. The fundamental difference in millennials from their predecessors is their short attention spans. With a culture of quick accessibility, this audience wants information, and they want it fast. A two-hour presentation is no longer an option for attracting new consumers. With Instagram, Vine and Twitter becoming sources of communication and information, millennials needs to be presented with content in fast-paced snapshots. Micro-content is key.
2. Using short, dynamic visuals is crucial. Your audience has access to a myriad of media constantly. A presentation needs to be engaging and interactive. Hashtags, photos and live streams will capture attention. Make your presentation about your target audience, get them involved and invested, and watch your brand or event become an influencer faster than you can say “viral.”
3. Millennials care about the bottom line. Whatever you’re promoting, selling and developing, give millennials a clear idea of the main point. This generation is resourceful; if you don’t provide the vital information, they will look elsewhere.
4. “Hit ‘em with your best shot.” You’ve heard this so many times – it’s best to shoot at a target with a rifle rather than a shotgun. But maybe that concept goes out the window with millennials. In fact, go for both: very targeted and broad media so that you accomplish two things: reaching your audience and giving them a level of consistency. Your message should be consistent on all the platforms millennials frequent, such as Twitter, Instagram, etc.
Gone are the days when the content of an event or convention was all that matters. Now engagement is as important as the presentation.
They embrace multiple modes of self-expression. Three-quarters have created a profile on a social networking site. One-in-five have posted a video of themselves online.