event branding

EPISODE 4: Liz King, How To Create A Strong And Compelling Brand For Your Events

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In This Episode:

Today’s guest is Liz King, NYC-Based Forward-thinking Event Planning, Queen of Details, Blogger & Speaker. She was named Top 25 Most Influential Event Planners in 2013, also was named 40 Under 40 Up-and-Coming Event Planners in 2011, the #Eventprofs Most Thought Provoking Blog and People’s Choice Award.

Liz talks how to create a strong and compelling brand for your events. What is a event branding. She also talks about the personality, the look and build of a brand like techsytalk.com and the events she hosts.

Show Title: How To Create A Strong And Compelling Brand For Your Events

TME Show Hosts: Publisher, Founding Editor,  AJ Jardien and Co Founder, Chief-In-Editor, LJ Porter

Expert Guest: Liz King, NYC-Based Forward-thinking Event Planning, Queen of Details, Blogger & Speaker

Total length: 19 minutes

Time Stamp Show Notes

01:04 – Liz’s story

02:40 – Event branding for business and events

03:07 – The personality, and feeling are important to an event brand just as the event design/decor

06:25 – Focus on the feel for emotional impact that our brands have on our target market

07:00 – Mobile is big in 2016, seeing more mobile payments and mobile integration are common place

08:40 – Event professionals want to understand data better, collect it, understand it, and analyze it for better decision making

09:30 – (AH-HA Moment) Best advice is to build your events and brand with your eyes closed to what everyone else is doing

12:00 – Focus on the details of things and what others don’t think matter

12:28 – Liz’s story on how she broke into the tech side of a heavy male dominate industry, plus the changes she would love to see

14:27 – Event planning category has a very high percentage of women but drops off dramatically in the executive/tech category

14:50 – Building a great team around you is really important when your a small company

17:10 – Event Technology will become more seamless in our lives and privacy will still be concern

19:18 – Liz’s addicted to website at the moment producthunt.com

Stay informed on what’s happening now (and the future) – all while driving into work, on your daily commute, or just catching up on emails. We are TME Podcast Show, with your hosts AJ Jardien and LJ Porter.

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